Top 5 Film & Television Apps in Africa, Q3 2024: Unified Platform Performance

During the third quarter of 2024, the top film and television applications in Africa demonstrated varied performance on the unified platform. Here's a closer look at the trends observed for each app based on data from Sensor Tower.

Netflix showed a consistent weekly revenue pattern, peaking at about $16K in late July and late September. Weekly downloads were quite stable, ranging from 183K to 239K, with a slight increase towards the end of September. The app maintained a robust number of weekly active users, fluctuating around 3.6M to 3.8M throughout the quarter.

MovieBox - Movies & TV Shows experienced a gradual increase in weekly revenue, starting from zero and reaching a modest $112 by mid-September. Downloads initially spiked to 351K in early August, then tapered off to 190K in mid-September, before rising again to 282K by the end of the quarter. Active users grew significantly, from 55K in early August to over 659K by the end of September.

Viu: Dramas, TV Shows & Movies recorded stable weekly revenue, with a notable peak of $5.2K in the final week of September. Downloads showed a positive trend, reaching 138K by the end of the quarter. Active users remained consistently above 1M, with a slight dip in August before recovering in September.

Showmax had no reported revenue during this period. However, the app saw a healthy download rate, peaking at 137K in late July and maintaining a steady flow around 100K throughout September. Active users steadily increased from 943K in early July to approximately 1.5M by the end of the quarter.

Finally, DramaBox - Stream Drama Shorts experienced a decline in weekly revenue, starting at $50K in early July and dropping to $39K by the end of September. Downloads varied, with highs of 157K in mid-August and lows of 65K in late July. Active users showed resilience, growing from 418K in early July to over 556K by the end of September.

For more detailed insights and data analysis, visit Sensor Tower.